Since the release of HTML5 integration of dynamic content in your website has become easy and quick. Previous to HTML5 dynamic content required the support of third party plugins. Among various type of dynamic content flash is most popular. You can directly embed content into the code without the intervention of any third party plugins. Dynamic content majorly includes videos, web applications, customer accounts, animated graphics and interactive forms.
Dynamic content refers to the content generated by a particular user action. Since HTML5 ensure producing dynamic content easier hence, it result in more content to be dynamic which eventually elevates the overall user experience though it also put some strain on web performance. This strain is due to the fact that dynamic content always need to be uploaded from origin server.
Using cookies you can easily personalize your web experience to each visitor. This will hence, result in making a visitor into a lead or further extend teh engagement of existing customer. This technology will enable marketers to explore more oppertunities to maximise ocnversions and fetch them more quality leads.
Dynamic Content: Pros and Cons
Pros:
1. Interactive website.
2. Personalized customer experience.
3. High conversion rate.
4. Enhanced mobile experience.
Cons:
1. Increased page load time.
2. Ineffective CDN content caching.
3. Expensive to manage and produce.
4. Analysis of effectiveness is required.
Dynamic Content Impact
As dynamic content will be loaded from origin server on every request and content caching of CDN is not capable of improving load speed. Now, there is direct co-relation between page load speed and conversion rate hence this is an unignorable issue.
Dynamic content optimization can eliminate the problem of slow loading time to avoid impacting the business performance. Optimization will boost the speed as well as reliability of website and application.
Network latency and bandwidth majorly affect the page load speed hence in case, you are unable to reduce the geographic distance traveled by content, it is the speed of content that need to be boosted which is done via dynamic content optimization. Dynamic content optimization requires an infrastructure that can differentiate between dynamic and static content.
Separate the Static and Dynamic
A setup capable of differentiating between static and dynamic content can be implemented in two ways:
1. Use of different subdomains
http://dynamic.yourdomain.com
http://static.yourdomain.com
2. Seperate into different Virtual Private Clouds
This requires the separation of content into two different virtual private clouds (VPCs) or subnets inside the Amazon Web Services (AWS). This will allow you to send the traffic over different networks. It will result in caching the static content on CDN servers at the same time passing the dynamic content over an optimized Internet route.
Since the dynamic content is not cacheable hence, it cannot be optimized by simply with CDN. This led to requirement of supplementing CDN with network optimization, addressing network latency and bandwidth management.
Looking forward to responding to your queries and comments regarding HTML5 dynamic content. If any information you want to get included I will update this article with it.
About Singsys Pte. Ltd. Singsys is a solution provider that offer user friendly solution on cutting edge technologies to engage customers and boost your brand online results from a set of certified developers, designers who prefer optimized utilization of the available resources to align client’s idea with their skillset to reflect it into a Mobile application, Web application or an E-commerce solution.
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