Mar 5th, 2024
Google’s Gemini AI was first introduced at the Mobile World Congress (MWC) 2024, where it received widespread acclaim for its potential to transform the way people communicate via email. The system utilises semantic analysis techniques to interpret user queries accurately and quickly, allowing users to find relevant information without having to sift through endless pages of results.
It also incorporates features such as sentiment analysis, which helps determine whether messages are positive or negative based on their tone and content. These capabilities make Gemini AI particularly useful for businesses looking to improve customer service by providing quick responses to common inquiries.
(more…)Nov 24th, 2023
User interaction with technology is evolving fast. One such evolution is the rising popularity of voice search, changing how people seek information online. Voice search optimisation has emerged as a crucial aspect of maintaining a competitive edge online. Understanding its significance and implementing strategies tailored for this purpose ensures website visibility and accessibility to a growing audience.
Voice search optimisation tailors the website content to rank higher when users perform verbal searches through voice assistants. With the increasing prevalence of voice-activated devices and smart speakers, website optimisation for voice search has become a strategic imperative.
(more…)Social media services have become an essential part of any digital marketing services. With millions of people using social media platforms every day, it’s no wonder that businesses are turning to these platforms to reach their target audience. However, even though social media marketing can be incredibly effective, there are many mistakes that businesses make that can limit their success.
As a leading social media marketing agency in Singapore, we understand the importance of having a well-executed social media strategy in today’s digital landscape. With millions of users on various social media platforms, it’s crucial to stay ahead of the curve and avoid common mistakes that can hinder your digital marketing efforts.
In this blog post, we will highlight the top 10 mistakes that many businesses make when it comes to social media marketing and provide actionable tips on how to avoid them. Whether you’re a small business owner or a large corporation, these tips will help you improve your social media marketing efforts and achieve better results.
So, let’s dive in and learn how to avoid these common mistakes and take your social media marketing to the next level.
(more…)Apr 24th, 2023
An e-commerce website enables businesses to reach a wider audience and provide their customers with an easy and convenient way to purchase their products or services online and an e-commerce website development company is a specialist in creating and developing e-commerce websites for businesses, offering various services that include designing and developing custom e-commerce websites, integrating payment gateways, optimizing search engines, and providing ongoing maintenance and support. Their ultimate goal is to help businesses establish an online presence and maximize their online sales potential. However, with the emergence of marketplaces, businesses have been presented with an alternative solution to selling their products online.
In this blog, we will be discussing the advantages and disadvantages of both e-commerce and marketplaces and help you decide which one is better for your business.
(more…)As customers’ expectations for products and services continue to evolve, brands must also prepare for the global cost of living crisis that is expected in 2023.
This emphasizes the need for brands to be transparent and deliberate in their messaging and strategy. Furthermore, marketers must stay informed about emerging trends to take advantage of new opportunities.
Digital marketing refers to the use of digital channels such as search engines, social media platforms, email, mobile apps, and other digital platforms to promote products or services and reach a target audience.
It involves a range of tactics including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and other forms of online advertising.
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