On-page SEO consists of various elements of SEO that play a key role in optimizing specific website pages so that it ranks higher and get more traffic through the search engine. It refers to SEO activities need to be done on your website so that page will rank high in search engine which includes elements like page titles, internal linking, meta tags and descriptions, etc.
The very first thing user do to find information about products and services they are interested in is type the keyword phrase in the search box. These keywords carry a strong value in terms of connecting websites to the users. Digital marketers target their audience using these keywords so an effective keyword search is important to ensure a successful marketing campaign.
First thing first, ‘What is Google Penalty ?’
“A Google penalty is the negative impact on a website’s search rankings based on updates to Google’s search algorithms and/or manual review. The penalty can be an unfortunate by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.” – WikiPedia
In the definition above, it is clearly stated that any violators of Google’s ethics must have meet penalty. Whether it is a publisher, making spammy and poor quality content or a website having irrelevant backlinks, they must face off a penalty.