Singsys blog: SEO

How to Fix an Alternate Page with Proper Canonical Tags?

How to Fix an Alternate Page with Proper Canonical Tags

In the world of search engine optimisation (SEO), ensuring proper indexing and ranking of web pages is important. One challenge that website owners often face is managing alternative pages serving similar content. 

In such cases, applying the canonical tag becomes important to signal to search engines which version of the page should be preferred for indexing and ranking. 

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Exploring the Best Keyword Type Selection for Your Website 

Best keyword selection for your website

Picking the right keywords and keyword phrases is one of the most important steps in successful website execution. Boosting website traffic is crucial, yet drawing in the appropriate audience is imperative.  


There are many ways to do keyword research, either manually or using a keyword research tool like Keyword Tool. But whichever way you choose, there are several important steps that you need to take.

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Technical SEO Techniques for Boosting Website Performance

A website serves as more than just an online presence; it’s the storefront to your virtual world. Just like a brick-and-mortar store requires an inviting entrance and direct navigation for visitors, a well-crafted home or landing page acts as a welcoming mat with seamless navigation that serves as the compass guiding visitors through your online offerings.

Understanding the language of search engines is fundamental in this digital realm. Your website speaks in HTML codes, using elements like content names, image file names, keywords, and titles. These components serve as beacons guiding search engines like Google to comprehend your content and rank it effectively.

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Need of Voice Search Optimisation for your Website

User interaction with technology is evolving fast. One such evolution is the rising popularity of voice search, changing how people seek information online. Voice search optimisation has emerged as a crucial aspect of maintaining a competitive edge online. Understanding its significance and implementing strategies tailored for this purpose ensures website visibility and accessibility to a growing audience.

Voice search optimisation tailors the website content to rank higher when users perform verbal searches through voice assistants. With the increasing prevalence of voice-activated devices and smart speakers, website optimisation for voice search has become a strategic imperative.

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Soft 404 Errors: Causes and Impact on Website Performance

Soft 404 errors can have a detrimental impact on website performance in various ways. Firstly, these errors can significantly harm search engine rankings. When search engines encounter soft 404 errors, they may mistakenly interpret them as genuine “Not Found” errors, resulting in a negative effect on the website’s visibility in search engine results. This leads to decreased organic traffic and reduced online presence.

Causes of soft 404 errors

Moreover, these errors negatively affect the user experience. When users come across such errors while expecting relevant content, they may become frustrated and leave the website, leading to higher bounce rates and lower user engagement.

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