Diwali isn’t just about lights, sweets, and celebrations—it’s the single biggest moment in the ecommerce calendar. For many online retailers, the festive season contributes to as much as 60% of their annual profits, making it an opportunity no brand can afford to overlook.
Every year, millions of consumers go on a shopping spree, stocking up on everything from electronics and fashion to jewellery, home décor, and gifts. Brands, in turn, respond with aggressive advertising, irresistible discounts, and high-stakes marketing campaigns. The result? An incredibly competitive marketplace where every second counts, and attention is the most valuable currency.
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