For years, creating digital content was all about one thing: pleasing search engines. If you ranked on Google, you won. Everything else—social shares, referrals, even conversions—usually flowed from that visibility.
But things are shifting. With the rapid rise of generative AI chatbots, the rules of content discovery are changing. These tools don’t just point users to links; they summarize, explain, and often answer the question outright. And that changes the game for businesses trying to stay visible online.
It’s no longer enough to climb the search rankings. You now need your content to be referenced, cited, and surfaced by AI systems as well.
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