Email marketing remains one of the most powerful tools for small businesses. Why? Because it’s personal, direct, measurable, and delivers one of the highest returns on investment (ROI) of any marketing channel — some studies show up to $36 for every $1 spent.
But with so many email marketing tools available, how do you know which one is right for your small business? Whether you’re just starting out or ready to scale, choosing the right platform can save you time, money, and a lot of headaches.
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