The way people shop online has changed dramatically. Customers now expect personalised experiences, instant support, accurate recommendations, and smooth journeys across every device. For large enterprises managing thousands of products and customers, meeting these expectations manually is no longer realistic.
This is where Artificial Intelligence (AI) in eCommerce is making a real difference. AI is not just a futuristic concept anymore — it has become a practical tool that helps enterprises understand customers better, streamline operations, and ultimately increase sales and profitability.
Let’s explore how AI is transforming eCommerce and why enterprises are investing in it.
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