Singsys blog: Augmented Reality

Augmented Reality (AR) has rapidly evolved from being a futuristic concept to a mainstream technology that transforms how users interact with mobile apps. From gaming and e-commerce to healthcare and education, AR creates immersive experiences that blend the physical and digital worlds. 

As the global AR market is projected to exceed $88 billion by 2030, businesses are increasingly exploring ways to incorporate AR into their mobile strategies.

Artificial Intelligence (AI) is now more than just a trendy term; it is key to driving innovation, efficiency, and profit in many industries. By 2026, AI will change how businesses work. Companies, from startups to large enterprises, are quickly adopting AI technologies to stay competitive. AI helps automate everyday tasks and creates entirely new industries, revolutionising the global economy.

According to a report by Grand View Research, the global AI market is projected to reach USD 407 billion by 2027, growing at a CAGR of over 36%. Startups focusing on AI-powered solutions are receiving significant investments, with venture capital funding in AI-based businesses surpassing USD 50 billion in 2025. This indicates not only a shift in technology but also an enormous opportunity for entrepreneurs to build profitable businesses in the AI sector.

Customer engagement has become the heartbeat of business success in today’s hyper-competitive market. Customers no longer stick to a brand just for its products; they stay loyal because of meaningful interactions and experiences. But with rising expectations and multiple touchpoints, engaging customers effectively has never been more challenging.

This is where Artificial Intelligence (AI) comes in. From personalised recommendations to instant chatbot responses, AI is transforming how businesses connect with their audiences. What was once futuristic is now mainstream—and companies that embrace it early are seeing remarkable improvements in loyalty, retention, and sales.

Mozilla the development team behind the popular Firefox web browser have recently released its very first augmented reality app for iOS. After the rise of Virtual Reality, it seems Augmented Reality is speeding up in the technology world as well and there are different implementations of the technology in various fields already available. They are planning to launch a platform for developers to deliver augmented reality experience using open web technologies, WebXR, and Apple’s ARKit framework.

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