“To thrive in this new age of hyper-change and growing uncertainty, it is now imperative to learn a new competency – how to accurately anticipate the future.”— Daniel Burrus
This goes down quite well with the ISVs which are on the constant surge to map higher potentialities to keep up the time-to-market and abate technological obsolescence prominent in the ever- upsurging competitive market trends. Accurately anticipating the prospecting insights along with full-fledged focussing upon product development hurdles down the profitability margins. Comes the long way ahead here– “the notion of engaging in outsourced product development”!