Diwali is the Festival of Lights and one of the most celebrated occasions in India. It is also one of the biggest shopping seasons. For e-commerce businesses, this festive period presents a great opportunity to engage with consumers who are eager to spend on gifts, festive essentials, and new purchases.
However, to fully capitalise on Diwali, it is crucial to be fully prepared. As competition intensifies and consumer expectations rise, having the right e-commerce strategy is essential.
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