Search engine giant Google released their open source algorithm Guetzli to efficiently compress high-quality JPEG images uptil 35% more than other available options. Guetzli will also ensure that size is compressed with zero compromise over the image quality. This announcement will prove very beneficial for those who are into developing an app or website where storing, manipulating or displaying huge amount of images is frequently required. This will eventually allow web pages to not only load faster but also use less data.