The very first thing users do to find information about products and services they are interested in is type the keyword phrase in the search box. These keywords carry a strong value in terms of connecting websites to the users. Digital marketers target their audience using these keywords so an effective keyword search is important to ensure a successful marketing campaign.
Every business should have but one goal: to be an authority in its industry.
You might think the number one goal should be gaining new customers or making more sales. Obviously, that’s what any business wants. But businesses pursuing sales are often left in the dust by the businesses who are actively seeking to be industry authorities. That’s because sales and customers are like love – they are usually found when you’re not looking! (more…)