Duplicate content is one of the most common SEO problems on websites today. It happens when the same or very similar content appears on more than one URL. For search engines, this can create confusion. For website owners, it can lead to weaker rankings, split link equity, and lower organic traffic.
Many businesses do not realise they have a duplicate content problem until they start seeing SEO performance issues. A product page may appear with multiple URLs, a blog post may be accessible through different paths, or a filter page may create many near-identical versions of the same content.
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