Mobile commerce figures haven’t stopped to amaze the industry. The utilization of mobile apps is increasing at an exponential rate, then is its share within the E-commerce industry from 63.5% in 2018 to 67.2% in 2019 and 70.4% in 2020. This suggests that companies have more opportunities in mobile eCommerce. But it’s no more unexplored territory. Most businesses have dedicated mobile apps et al. have a minimum of a mobile-friendly website. So how can your business stand in mobile commerce? Customer-centric mobile apps are the solution.
Customer-centric mobile apps are this & way forward for the M-commerce industry. These are built keeping in mind customer preferences & behavior, with an aim to supply them a superior experience.
What are Customer-Centric Mobile Apps?
A customer-centric mobile app, because the name suggests, offers functionalities & UI/UX that make a pleasing shopping experience for patrons. It helps them in taking the proper route and making the acquisition by building a customized experience. Customer-centric apps part from the favored outbound marketing trend and meet individual needs by engaging with them and providing personalized services.
Why need Customer-Centric Mobile Apps?
Most businesses are in a hurry to enter the mobile world and grab the audience there. In doing so, the sole focus they need is to code & create a functional mobile app. But where is your audience during this plan? Creating a functional app with a bunch of products and checkout, payment & other basic features isn’t enough. you would like to form sure that every feature you contribute is centered on your customers.
This is where most businesses today come short and find themselves creating mobile app development strategies that are centered around complex functionalities and not customers. Businesses often start their app development and see coding because the key thereto. But developing a user-friendly strategy is equally important.
Customer-Centric Mobile App Basics
The first step to making a customer-centric app is to know your buyer’s persona. You must know where your customer is, what he/she wants & every other detail that impacts their buying decision. Subsequently, from banner placement & color scheme to content sections, contact us buttons, etc., everything should be meticulously structured to realize favorable results.
You can also add functionalities like preference-based recommendations, one-step checkout, or social media login; of those features are some samples of what customer-centric mobile apps appear as if.
Let’s take you through some common features that are a requirement for customer-centric mobile apps.
Must-Have Customer-Centric Mobile App Features
Compatibility: Your users are often anywhere. To succeed in them, it’s important to ensure compatibility with multiple platforms. Three significant working frameworks for portable application similarity are iOS, Windows, and Android. With this, you’ll arrive at an overall stage and lift your Mobile applications.
Search Option: The search option may be a must for eCommerce Marketplaces like Amazon & eBay.They leverage incredibly powerful keyword provisions to make customer browsing simple. They supply exact & the closest match products in order that users are ready to find what they’re trying to find with no trouble.
Good Image Resolution: Ignoring & compromising image resolution to extend mobile app speed can create a nasty user experience. Thus, you ought to confirm to use meaningful & high-resolution images that engage your app visitors successfully. This is often important especially within the case of modern-day users who expect hi-definition in every experience. Low-resolution images can definitely decrease your client engagement and sales.
Push Notifications: The new quiet email to your customers, push notifications are a way simpler and fewer time-consuming thanks to reaching your customers. These are often a mixture of text, images & emojis that are less likely to land in customers’ spam. you’ll send personalized & random push notifications supporting customer interaction together with your website. Businesses can utilize information to sustain leads and lift transformation by means of pop-up messages and gain effective outcomes.
User Feedback: Taking user feedback may be a great way to point out that you simply care. User feedback for mobile apps works as a survey (although less tedious & effort consuming) and may assist you to innovate & create better user experiences. Every business aims to supply value to customers but there are still chances of unsatisfied users. Taking feedback would be an honest thanks to identifying errors, understand what users want & implement them in your business. this may not only assist you to create personalized experiences but also gather appreciation for valuing user requests.
UI/UX: The UI/UX of a mobile app plays an excellent role in introducing customer-centricity. To know this, here’s a fast test: consider any page from your app and now see how long you took to succeed in that from the house page? If it took you quite one click, then you would like to reconsider your website UI/UX. If your app fails to supply what the customer is trying to find quickly & easily, then there are high chances of them switching to a different app. you would like to make sure that each one of your pages is easily accessible to your customers.
Here are a couple of things that have got to be clear to customers through UI/UX:
What happens once they click a button? If the links & buttons are misleading, it can cause miscommunication & build frustration amongst users.
Where are they in your mobile app? The UI/UX should be clear, and therefore the customers should be ready to understand where they’re and what they will do at a specific place in your app.
Simplicity: You don’t have to create a posh app that’s crammed with links, CTAs, complicated designs, and so on. this may only confuse your customers. Simplicity is the key to successful mobile apps and has the power to grab the short-lived attention of modern-day users. Here’s how you’ll achieve it—create clear, uncluttered & focused screens that engage together with your customers & provide them exactly what they need rather than everything.
So are you able to embark upon your journey to a tremendous mobile app? If yes, you recognize where to start out now. The following pointers will assist you to create impactful & result-driven mobile app strategies in order that you’ll boost your m-commerce ROI by many folds.
Hope you enjoyed this read; stay tuned for more such insightful blog posts.