Why should you invest in a PrestaShop e-commerce website?

In today’s digital age, having an online presence has become essential for businesses of all sizes.  Online stores allow retailers to expand their reach, increase sales, and provide customers with a convenient shopping experience.

It’s a great way to start a business with low overhead and the potential to reach a global audience. And, if you choose the right platform for your e-commerce website, it can be easy to set up and maintain.

PrestaShop is an open-source e-commerce platform that has emerged as a popular choice for building online stores.

 In this blog, we will discuss who uses PrestaShop and what PrestaShop is used for in detail.

Some facts about PrestaShop:

• According to BuiltWith, as of February 2023, over 278,000 live websites are using PrestaShop.
• PrestaShop has been downloaded over 7 million times since its launch in 2007.
• PrestaShop’s marketplace offers over 5,000 modules and themes that can be used to customize and enhance the functionality of your online store.
• According to a study by E-commerce Platforms, PrestaShop has a market share of 1.19% in the e-commerce industry, making it the sixth most popular e-commerce platform.
• PrestaShop has won several awards over the years, including the CMS Critic Award for Best E-commerce Solution in 2017 and 2018.
• The average user rating for PrestaShop on the software review website Capterra is 4.3 out of 5 stars.
• According to SimilarTech, PrestaShop is the fourth most popular e-commerce platform in Europe, with a market share of 11.28%.

What is PrestaShop e-commerce?

PrestaShop is an open-source e-commerce platform that allows you to create and manage your online store. It was launched in 2007 and has grown to become one of the most popular e-commerce platforms in the world. It is available in over 75 languages and is used by over 300,000 online stores worldwide.

PrestaShop is built using PHP and MySQL, making it a powerful and flexible platform. It is a self-hosted platform, which means that you will need to provide your hosting and domain name. This provides you with greater control over your online store and allows you to customize it to your specific needs.

Key Features of PrestaShop

PrestaShop comes with a range of features that make it an excellent choice for building your online store. Here are some of its key features:

1. Easy to Use: PrestaShop is designed to be user-friendly, making it easy to set up and manage your online store. It comes with an intuitive interface that allows you to add products, manage orders, and customize your store with ease.
2. Customizable: PrestaShop offers a range of customization options, allowing you to create a unique and personalized online store. It comes with a range of themes and modules that can be used to customize the look and feel of your store, and it is also possible to create your custom modules and themes.
3. Mobile–Friendly: With more and more customers using mobile devices to shop online, your online store must be mobile-friendly. PrestaShop is designed to be responsive, meaning that it will adjust its layout and design to fit the screen size of the device being used.
4. SEO–Friendly: PrestaShop is designed to be search engine optimized, making it easier for your online store to rank higher in search engine results. It comes with built-in features such as URL customization, meta tags, and sitemaps, which help to improve your store’s visibility on search engines.
5. Secure: Security is a crucial element of any online store. PrestaShop comes with a range of security features, including SSL support, secure payment options, and data encryption, which help to keep your online store and your customer’s data safe and secure.

Is PrestaShop Better Than Other e-commerce Platforms?

When it comes to choosing an e-commerce platform, there are a range of options available. So, is PrestaShop better than other e-commerce platforms? The answer to this question depends on your requirements. However, several factors make PrestaShop a popular choice for building online stores.

1. Open–Source: One of the key benefits of PrestaShop is that it is open-source. This means that you have access to the platform’s source code, allowing you to customize and modify it to suit your specific needs. This provides you with greater control over your online store and allows you to create a unique and personalized shopping experience for your customers.
2. Flexibility: PrestaShop is a flexible platform that can be used to build a wide range of online stores, from small boutique stores to large enterprise-level e-commerce sites. It comes with a range of customization options, allowing you to create a store that meets your specific needs.
3. Cost-Effective: PrestaShop is a cost-effective option for building your online store.

Why PrestaShop is a cost-effective solution for businesses

PrestaShop is a cost-effective solution for businesses for several reasons:

1. Free and Open Source: PrestaShop is a free and open-source e-commerce platform, which means that businesses can use and customize the software for their online store without paying any licensing fees. This makes it a cost-effective solution, especially for small businesses and startups with limited budgets.
2. Easy to install and manage: PrestaShop is easy to install and manage, which means that businesses can save money on IT resources and technical expertise. The platform offers a user-friendly interface and a range of tools and features that make it easy for businesses to manage their online store without requiring specialized skills.
3. Low cost of customization: PrestaShop offers a wide range of customizable themes and modules that can be used to enhance the functionality and appearance of an online store. The cost of customization is relatively low compared to other e-commerce platforms, which means that businesses can achieve a professional-looking online store without breaking the bank.
4. Scalable and Flexible: PrestaShop is scalable and flexible, which means that businesses can grow their online store without having to switch to a new platform. The platform can support a large number of products, customers, and transactions, making it suitable for businesses of all sizes.
5. Reduced transaction fees: PrestaShop allows businesses to choose from a range of payment options, which means that they can select the most cost-effective option for their business. This can help to reduce transaction fees, which can add up over time and impact the profitability of an e-commerce business.

Conclusion:

For business owners looking for an affordable way to bring their products online quickly and securely, PrestaShop offers an excellent solution that provides all the features necessary for success without breaking the bank or requiring extensive technical skills or coding knowledge! 

With its easy-to-use interface and comprehensive suite of features, PrestaShop makes it easy for business owners at any level – from novice webmasters looking for an affordable way to launch their first online store to experienced developers wanting more control over customizing their stores – to develop high-quality e-commerce websites that meet their needs.

By taking advantage of this powerful platform, businesses have everything they need at their fingertips – allowing them to focus on growing their business instead of worrying about complex technical details!