Changes to Google search algorithm are coming and starting from April 21, Google will start ranking those websites higher in search results that are “mobile-friendly”.
Google announced this news in its official blog, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
To get help with making a mobile-friendly site, check out our guide to mobile-friendly sites. If you’re a webmaster, you can get ready for this change by using the following tools to see how Googlebot views your pages:
1) If you want to test a few pages, you can use the Mobile-Friendly Test.
2) If you have a site, you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report.”
After this change, all the webmasters and web owners should now get ready to make your website mobile-friendly in order to rank higher in search results. Google has also said that the apps that are indexed by Google in search results through App Indexing will also begin to rank better in mobile search. Google explained this “Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search. ” This change in algorithm will have a significant impact in the mobile search results.
Last year, in November Google began to label websites as “mobile-friendly” in search results on mobile devices to tell users that these websites will display well on their smartphones screens and today Google has officially declared it as a ranking factor.