Tweak in Google Search result – Worth or Worry?

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google local search


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When you’re searching on Google from now on google will provide more relevant result than before. Every fifth search on google is related to location, so ensuring locally original search results is an important part of serving users the most accurate information.

In order to provide this excellent experience, your location will determine the country service you receive results for across Google Search and Maps. Previously, these services have been easily accessed via country code top level domain names (ccTLD) such as [ for India] or [ for Singapore].

Now Google updated the country services on the mobile web, the Google app for iOS, and desktop Search and Maps. Now the choice of country service won’t be any longer indicated by domain. Instead, by default, you’ll be served the country service that corresponds to your location. So if you live in Australia, you’ll automatically receive the country service for Australia, but when you travel to New Zealand, your results will switch automatically to the country service for New Zealand. Upon return to Australia, you will seamlessly revert back to the Australian country service.

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