The search landscape is evolving rapidly. With the introduction of AI-powered search experiences such as Google’s AI Overviews (AIO), businesses and website owners must rethink how they optimise their content for visibility. Traditional SEO practices remain important, but they are no longer enough on their own.
Google’s AI Overview generates concise answers by analysing content from multiple sources across the web. To help AI systems understand website content more effectively, structured data and schema markup have become increasingly valuable.
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