As customers’ expectations for products and services continue to evolve, brands must also prepare for the global cost of living crisis that is expected in 2023.
This emphasizes the need for brands to be transparent and deliberate in their messaging and strategy. Furthermore, marketers must stay informed about emerging trends to take advantage of new opportunities.
What is Digital Marketing?
Digital marketing refers to the use of digital channels such as search engines, social media platforms, email, mobile apps, and other digital platforms to promote products or services and reach a target audience.
It involves a range of tactics including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and other forms of online advertising.
The AI revolution is here, and it’s taking the world by storm. With the introduction of OpenAI’s GPT-3 and GPT-4 models, businesses are now able to leverage the power of artificial intelligence to automate and streamline tasks, improve customer service, and gain valuable insights from data. But what exactly are the key differences between GPT-3 and GPT-4?
In this blog, we’ll explore the differences between the two models and discuss how businesses are using them to their advantage. So, let’s get started!
Robotic Process Automation is the business process automation technology based on artificial intelligence and machine learning. It enables software configuration and integrates the actions of a human interacting within digital systems to execute a business process. RPA bots utilize the Graphical User Interface(GUI) to capture data and manipulate applications the same way you do. They perform a vast variety of repetitive tasks- everything from extracting data to making calculations and keeping records.
Experts predict that by 2020, about 85% of our customer interactions will be via chatbots. A chatbot is an artificial intelligence (AI) software that simulates a conversation with a user in natural language through messaging applications, websites, mobile applications etc. Chatbots are undoubtedly one of the most crucial elements in today’s business era. They allow customers to easily interact with your brand through simulated conversations. From handling customer queries to troubleshooting, chatbots are becoming more popular than ever!
Advancement in artificial intelligence and deep learning have changed our lives in multiple ways. AI is used to power Google’s search engine, Apple’s voice assistant, and Tesla’s self-driving cars. In similar fashion the impact of artificial intelligence is being experienced in retail and e-commerce. AI is smart and modern tool for sales growth as well as optimize different aspects of e-commerce operation.