As customers’ expectations for products and services continue to evolve, brands must also prepare for the global cost of living crisis that is expected in 2023.
This emphasizes the need for brands to be transparent and deliberate in their messaging and strategy. Furthermore, marketers must stay informed about emerging trends to take advantage of new opportunities.
What is Digital Marketing?
Digital marketing refers to the use of digital channels such as search engines, social media platforms, email, mobile apps, and other digital platforms to promote products or services and reach a target audience.
It involves a range of tactics including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and other forms of online advertising.(more…)