
Google AdWords is an amazing advertising tool to drive potential traffic for lead generation. You might have been using AdWords for several years but need to ensure you are not harming your brand value or compromising the ROI by unknowingly making these mistakes.
Mar 16th, 2018

The upsurge in mobile messaging apps posed a threat to the domain of email. Google’s introduced Accelerated Mobile Pages to emails which is a significant step towards equipping email users with the amazingly fast rendering of mobile web pages. Google consider email as a reliable platform for people who are interested in information about travel, events, latest news, e-commerce and much more. AMP integration into the email will ensure information remains dynamic and updated for rich user experience.
Feb 21st, 2018

Image Credit: Androidauthority
Google Pay in a new mobile wallet introduced recently by Google. It is launched with a motive to make online payments smoother than before by becoming a one-stop solution to pay online. A user can avail the service once they add credit or debit card issued by their bank into the app.

image credit: Google
Google has announced a hyperlocal news app Bulletin that enables anyone to submit news that matter to the local community more than any other audience in other corners of the globe. This app is a platform for knowing the local events like what is going on in nearby restaurants, hospitals, change in opening or closure timings of a local store or an update about popular shopping avenue. At present this app is in beta phase and launched for two cities Nashville and Oakland.
Jan 25th, 2018

The beta version of new Search Console that as restricted to a bunch of users is soon to be available to be accessed by every Search Console user. Google finds it will be very meaningful to provide its user an organised way to optimise your web application in Google search.